Preventing Drug Use among Children and Adolescents (In Brief)
How can the community implement and sustain effective prevention programs?

Following selection of its prevention plan, the community must begin to implement programs that meet its needs. In many communities, coalitions formed during the planning process remain involved in oversight; but the responsibility for running individual programs usually remains with local public or private community-based organizations. Running an effective research-based program often requires use of extensive human and financial resources and a serious commitment to training and technical assistance. Outreach efforts to attract and keep program participants interested and involved are important, especially with hard-to-reach populations. Research has shown that extra effort in providing incentives, flexible schedules, personal contact, and the public support of important community leaders helps attract and retain program participants.